Lower Your Acquisition Costs Per Case
Do you know your client acquisition cost? If you’re not already tracking this, you should start now! Knowing how much it costs the firm to obtain each client is super important. It might cost X amount of dollars for each lead you are currently buying but do you ever take your conversion rate into mind? If you only convert 9% of the leads you currently buy, you must still account for the 91% of leads that went out the door. These are still losses and should just be averaged in
